Providing lasting solutions to elevate your brand’s success

Excellent qualitative research in Germany

Who We Are

We are a market research agency based in Germany, active since 2007.

What We Do

Practical, effective, actionable business solutions fully customised to fit each client’s individual objectives.

Our Clients

Our clients are at the heart of everything we do. We’re obsessed as they are about what matters most to their consumers.

About Us

Founded in January 2007, Attfield Dykstra Research combines long years of experience and know-how in qualitative market research with a fresh approach and a burning commitment to provide our clients with the best possible quality of research and the most meaningful results.

Our unique contribution

Understanding of the driving forces behind consumer behaviour and market dynamics.

Know how on the techniques and tools that are indispensable for reliable and valid research.

Practical, effective, actionable business solutions fully customised to fit each client’s individual objectives.

Our multinational background, our knowledge of German and international markets, and our network of overseas partners make us especially well-placed to undertake and co-ordinate international project management in Europe and worldwide.

Our Services

Qualitative market research is the primary focus of our work. We are experienced in a wide range of qualitative research approaches, business sectors and target groups, covering all product development and lifecycle phases. We are equally familiar with research in consumer and B2B segments.
Focus groups
Standard, mini, triad or extended focus groups in Germany and international ...
Depth and expert interviews
Experience with a wide range of B2B and consumer target groups ...
Online focus groups and bulletin boards
Focus groups and bulletin boards online in many countries and languages ...
Studio / hall tests
For product, packaging and taste tests, as well as website usability tests, etc. ...
Special research techniques
For creating successful brand positioning and communication strategies ...
International Research
We conduct and co-ordinate multi-country projects in Europe and worldwide

Why Choose Us?

Proven Track Record

With a history of successful projects and satisfied clients, we have a proven track record in delivering high-quality market research services. Our portfolio showcases the positive impact we've had on businesses like yours.

Client-Centric Approach

We prioritize your satisfaction and success. Our approach is entirely client-centric, ensuring that you are at the center of everything we do. Your goals become our goals.

Custom Solutions

We don't offer one-size-fits-all solutions. Instead, we tailor our services to meet your unique business needs and objectives. You can trust that our solutions are designed with your specific goals in mind.

Innovative Research Methods

We're pioneers in using innovative research methods, including advanced AI and machine learning techniques, ensuring that you receive data-driven insights that others may overlook.

Sustainability Initiatives

We're committed to sustainable and ethical research practices, aligning our efforts with the responsible business practices that are increasingly important to consumers and stakeholders.

Collaborative Partnership

We view our relationship with clients as a partnership. We're not just a service provider; we're your strategic ally in achieving your business goals.

Have a Project on mind?

We can help you bring your ideas to life. Let’s talk about what we can build and raise together.



Paul P (U.S.A.)

We've worked with Attfield Dykstra on several high-profile projects in recent years, and I can't say enough about their professionalism, quick grasp of complex topics and easy-going style. Anyone who coordinates multi-country research knows how stressful it can be to entrust your project to a partner research firm. When Attfield Dykstra are involved, I always breathe easier, confident that everything will be executed to the high standards that we demand.


Bronwen W (Canada)

Attfield Dykstra Research Agency has supported our success in challenging and complex global research projects by providing a blend of collaboration, dedicated support, and global insight. Their team is a pleasure to partner with, seamlessly integrating with our organization and helping us unlock actionable insights that resonate across diverse markets.


Dan P (U.K.)

Attfield Dykstra Research are always very easy and straightforward to work with, making our Springer Nature projects feel like a true partnership. They ask thoughtful and insightful questions, which have often improved our projects in ways we hadn’t considered.​