Focus Groups
We conduct standard (“recruit 10 for 8”), mini, triad or extended focus groups moderated by specialists.
We use projective techniques for in-depth exploration e.g. analogies, fantasy solutions, adjectivisations, personifications, story completion, family building etc.
We have extensive experience of a wide range of consumer, B2B and professional target groups.
We have partners in most major German cities for focus group facilities and recruitment. Through our network of international qualitative research partners we can also coordinate multi-country focus group projects on a worldwide scale.
We provide focus group transcripts and/or reports in a wide variety of formats, MS Word, Powerpoint and others.
